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Graphic designers create visual content to communicate messages. They use typography, colour, images, and layout techniques to produce materials such as logos, posters, adverts, websites, and packaging. Their work involves understanding a client’s brief and using creative tools—often digital software like Adobe Illustrator or Photoshop—to design engaging and effective visuals for both print and digital media.
WHAT DO THEY DO?
GRAPHIC DESIGNER
JOB TITLE
AVERAGE STARTING SALARY
£21k
£35k
AVERAGE SALARY
ENTRY ROUTES
WHERE DO THEY WORK?
Graphic designers work in a variety of settings depending on their specialism and client needs. Many are employed by design agencies, advertising firms, or marketing departments within larger companies. Others work in-house for organisations such as publishers, retailers, or charities. Some graphic designers choose to freelance, offering services to a range of clients or running their own design business. The role often involves working at a computer, either in a studio environment or remotely from home.
There are several entry routes into a career in graphic design. Many people study a relevant subject at college or university, such as a graphic design degree or an art and design course. Others enter through an apprenticeship, combining practical work with study. It's also possible to build a portfolio of self-taught work and gain experience through internships, freelance projects, or junior roles. Some employers value creativity and a strong portfolio over formal qualifications, making it a flexible career path for people with different backgrounds.
LINKED APPRENTICESHIP OPPORTUNITES
Below are a number of apprenticeship opportunities that you could explore. Click on the company logo to explore the vacancy.
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